Over the weekend I read a very thought provoking blog post by the brilliant author, Mary DeMuth. She wrote a guest post on Michael Hyatt's blog some time ago titled Do Authors Really Need to Promote Their Own Books?
Did any of you writers out there read this? It's really got me thinking.
Let me back up.
For those of you that didn't read it, (you can click on the link above) I'll do my best to summarize.
Mary was actively promoting her newly released book on her Facebook page when she received a critical email, basically saying that they were tired of her always talking about herself, her books, etc. "Let the writing speak for itself" is what I believe they wrote.
Of course, Mary very eloquently explained that in today's publishing climate, it is not only appreciated but expected that authors promote and market their own books to help drive sales. She wrote a very kind response to what I thought was a very hurtful and scarring email. (If that had happened to me, I would be beyond self conscious every time thereafter that I posted something about my writing. It would be forever branded into my memory...that I'm annoying people. That they don't care.)
I brought up this topic with my husband, just to feel him out. To get an outsiders perspective. To see who's "side" he fell on. And I was somewhat irritated to hear that he more clearly resonated with the "stop-tooting-your-own-horn" side.
While he enthusiastically said he'd champion my book (if I ever get that far) for me on Facebook, I shouldn't be constantly trying to "sell my friends".
I understand that statement. Having just come off of Girl Scout cookie season, I am soo tired of saying "no thanks" in front of every grocery store I go into. (Seriously! Every store!!)
I also receive email after email from my Mary Kay consultant-friends making me aware of their sales and specials.
So as a consumer, I understand. Sometimes enough is enough.
But when is it enough?
Share with me: How can writers promote and talk about their books without annoying the public? How can we get rid of this negative reaction to our best marketing strategies? Writers, do you worry that you'll receive an email similar to Mary's? Non-writers, what causes you to become annoyed by "self-promotion"? Phrasing? Number of times mentioned? Etc.?